About Us
Who We Are
At Pace Advisory Group, clients benefit not only from advanced cloud accounting platforms but, more importantly, from a dedicated team of accounting and business advisers led by experienced partners. The firm’s approach goes beyond financial processing, offering strategic advice to help businesses navigate challenges, grow, and build long-term wealth. Each client receives personalised, cost-effective, and timely support, with the assurance that the team is always accessible to provide guidance and expertise.
Pace Advisory Group positions itself as a true partner in business rather than an external service provider. With a strong emphasis on open communication, research-driven solutions, and a proactive mindset, the firm tailors its services to each client’s unique needs. By combining passion for accounting and taxation with a commitment to understanding every aspect of a client’s business, the team aims to strengthen both present financial health and future opportunities, fostering long-lasting and trusted relationships.
Meet the Team
Sohaib Ashraf
Partner
Pasha Memon
Partner
John M. Reyes
Tax Manager
Joy Huynh
Senior Accountant
Angela Santos
Senior Accountant
Celine Phan
Accountant
Jenny Nguyen
Accountant
Pavel Sharma
Junior Accountant
Frixen Rose
Office Manager
Prabath Anuradha
Systems Administrator
What makes us different
We don’t believe in charging our clients exorbitant fees for services. Our approach is to charge a fair rate and remain transparent in our dealings. All matters are handled on a case-by-case basis allowing us to charge what is fair yet competitive.
Our Commitment
Our firm is dedicated to delivering high-quality service backed by strong technical expertise, ensuring exceptional results for every client. What sets us apart is our proactive approach to managing client affairs, always striving to provide tailored support and guidance.
Value
We are committed to adding real value to your business by combining our diverse industry experience with an analytical approach that goes beyond number-crunching, helping you identify opportunities, improve performance, and achieve lasting success.
Price
We don’t believe in charging our clients exorbitant fees for services. Our approach is to charge a fair rate and remain transparent in our dealings. All matters are handled on a case-by-case basis allowing us to charge what is fair yet competitive.
Our Service
Pace Advisory Group delivers high-quality, professional service with a proactive approach, ensuring timely and practical advice. We value the trust in our client relationships and are dedicated to building and growing them with care.
Knowledge
Pace Advisory Group ensures clients receive the highest quality advice by employing qualified professionals who stay up to date with the latest accounting and taxation changes, offering informed, analytical, and innovative solutions alongside excellent service.